The North West Cambridge Development appointed Winter and Hörbelt to the first commission on its ambitious public art programme.
The brief asked for an artist to join the landscape design team to develop a significant landmark work which will be located alongside the western edge adjacent to the M11 Motorway. The resulting artwork will be the first visible evidence of the development on the site, and the first art commission within the extensive public art programme which will run for the duration of the development.
Winter and Horbelt are currently working closely with the design team to provide a creative perspective on the overall landscape development of the Western Edge. This is a challenging and exciting context where the artists' contribution to the design thinking at this early stage will be as important as the development of the artwork itself.
The artwork that evolves from this process will provide a strong visual addition to this changing landscape. The work will also form a part of plans to support the local ecology and sustainability agenda of the development and go some way in helping to mitigate noise due to the site's proximity to the motorway. The artwork will play a fundamental role in defining a bold identity for the development, contributing to the creation of a new urban community at this early stage.
The brief for this commission has been conceived to afford the selected artist an opportunity to develop their own ideas and practice to make an unexpected and remarkable contribution to this early and vital stage of the development.
The Art Consultants alongside the technical and design teams on the development will support the artist to facilitate their vision for this commission.
The ambitions of the project are to: